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Published: November 30, 2025

AI behavior configuration: make the assistant speak in your voice

Define the role, tone, and topics for your AI assistant so it sells, supports, and advises exactly the way your business needs.

AI behavior configuration: make the assistant speak in your voice
Published: November 30, 2025
system-promptbehaviorbrand-voice

Instant overview

AI behavior configuration lets you turn a generic model into a branded assistant with a clear role, tone of voice, and conversation boundaries.
Instead of answering “like any chatbot”, the assistant follows your rules: how to greet, what to offer, what to avoid, and when to ask for contacts.

Where it shines

Sales assistants with a clear script

  • You can describe who the assistant is (manager, consultant, expert) and how it should sell — softly, assertively, or purely advisory.
  • Example: a SaaS startup sets the role “Product consultant”, asks the assistant to clarify the client’s goals first, then recommend one tariff and invite to a demo call.

Support vs. sales separation

  • Different prompts help you separate “support” agents from “sales” agents even if they work on the same website.
  • Example: one assistant only answers questions about existing orders and never offers anything new, while another proactively suggests upgrades and cross‑sells.

Agencies and multi-brand setups

  • You can keep individual tone of voice for each client or brand, even if the underlying platform is the same.
  • Example: an agency runs assistants for several online schools — each has its own style: formal, friendly, or super‑casual.

How to use it in the UI

  1. Open the agent in the dashboard and go to the section responsible for AI behavior or system prompt.
  2. Describe the role in simple language: who is the assistant, whom does it help, what are its main goals (sell, advise, support, qualify leads).
  3. Set the tone of voice: specify whether the assistant should be formal or friendly, how long answers should be, and which phrases to avoid.
  4. Outline allowed topics and limits: write what the assistant may discuss (your products, tariffs, delivery, guarantees) and what it must not promise or comment on.
  5. Add examples of correct answers for typical questions (pricing, objections, guarantees) so the model better understands your standards.
  6. Test the agent in chat: ask it a few sales and support questions and refine the behavior text until the answers fully match your brand.

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